Wednesday, November 11, 2009

Blogging Communities: Methods & Structures

A blogging community basically exists to connect people to blogs and bloggers to other bloggers (Wikipedia 2009). There are also interest-specific blogging platforms such as Blogster that connects a good amount of political bloggers.

This form of new media community is created and sustained through maintaining connections and links with other bloggers. But how do they do it?

Nuffnang, a global blog advertising community which is based in Malaysia keeps its community active through blogger outings. They constantly carry out movie premieres and paintballing activities as social gatherings for their members. This helps keep one connected with others of similar interests, making them easier to relate to and more familiar with others who are in the same ‘group’.

Once a blogger registers in Nuffnang, the 'Nuffnanger' is able to use social networking tools available in Innit, a community-based feature.


Nuffnang's Web 2.0-heavy Innit interface

Bloggers can chat with each other using the chat box on the right, as well keep updated with the latest and most popular blog post updates, as see in the center of the page.

White (2006) shares that in a ‘Boundaried’ community, there is heavy usage of Web 2.0 tools and yet less emphasis on cross-linking because these features are available through another host. In Nuffnang case, those features are made available by blog hosts such as Blogger.

Nuffnang is only responsible for being the middle person between the advertiser and the blogger, as well as connecting all the bloggers who are hosted under them.



Blogging communities make for denser and faster internal connections.

Reference List
Nuffnang 2009, What is Nuffnang, viewed November 11 2009, http://www.nuffnang.com.my

White, N. 2006, ‘Blogs and Community – launching a new paradigm for online community?’, Knowledge Tree, viewed November 11 2009, http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community

Wikipedia 2009, Blog: Community and cataloging, viewed November 11 2009, http://en.wikipedia.org/wiki/Blog#cite_note-13

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